American Eagle's stock is soaring like an eagle... up 20% today after a strong earnings report. The company credited a controversial but "best ever" ad campaign with Sydney Sweeney for driving huge new customer growth. Proving once again the oldest adage in advertising: sex sells.
https://www.cnbc.com/2025/09/03/american-ea...
American Eagle Outfitters
AEO
NYSE
IPO1994
about AEO
American Eagle Outfitters is a retailer specializing in trendy casual apparel and accessories for young adults.
| type | open | high | low |
market cap |
volume |
|---|---|---|---|---|---|
| stock | $18.87 | $19.02 | $17.90 | $3.26B | 36.28M |
| eps |
price to earnings |
price to sales |
operating margin |
profit margin |
yield |
| -$0.36 | 20.19 | 3.09 | -7.82% | -5.96% | 2.66% |
Sales being up is one thing but rocketing 20% on a single ad campaign is sounding too good to be true. Wonder what else could be going on in AE's books.