American Eagle's stock is soaring like an eagle... up 20% today after a strong earnings report. The company credited a controversial but "best ever" ad campaign with Sydney Sweeney for driving huge new customer growth. Proving once again the oldest adage in advertising: sex sells.
American Eagle Outfitters
AEO
NYSE
IPO1994
about AEO
American Eagle Outfitters is a retailer specializing in trendy casual apparel and accessories for young adults.
| type | open | high | low |
market cap |
volume |
|---|---|---|---|---|---|
| stock | $26.95 | $27.40 | $26.64 | $4.6B | 9.51M |
| eps |
price to earnings |
price to sales |
operating margin |
profit margin |
yield |
| +$0.45 | 30.77 | 3.66 | 8.03% | 6.05% | 1.83% |
AlphaGod
3 months ago
Sales being up is one thing but rocketing 20% on a single ad campaign is sounding too good to be true. Wonder what else could be going on in AE's books.