American Eagle's stock is soaring like an eagle... up 20% today after a strong earnings report. The company credited a controversial but "best ever" ad campaign with Sydney Sweeney for driving huge new customer growth. Proving once again the oldest adage in advertising: sex sells.
Viewing post by MICROMAN
AlphaGod
3 months ago
Sales being up is one thing but rocketing 20% on a single ad campaign is sounding too good to be true. Wonder what else could be going on in AE's books.