Reddit launches Artificial Intelligence based Ad Optimization Tips, a new tool that helps advertisers optimize their own ad spend. Now Reddit itself will automatically evaluate your account configuration and active ad campaigns to provide personalized, data-driven suggestions to improve performance. There is a new "Optimization Score" which provides an overall summary assessment of the effectiveness of your Reddit ads configuration.
Investors seems super enthusiastic about these new features; the stock is popping over 6% on this seemingly small announcement.