Peloton is launching "Repowered", a new platform for reselling used fitness equipment like bikes and treadmills. This strategic move aims to create a new revenue stream for Peloton by capitalizing on the existing secondhand market and attracting price-sensitive consumers who might be deterred by the high cost of new equipment. The platform allows sellers to receive 70% of the proceeds, with Peloton splitting the remainder with its partner, and offers incentives like discounts on new equipment for sellers.
Seems like a good idea, TBH. Always in favor of something that improves sustainability and likelihood of products being reused or recycled.