Peloton is launching "Repowered", a new platform for reselling used fitness equipment like bikes and treadmills. This strategic move aims to create a new revenue stream for Peloton by capitalizing on the existing secondhand market and attracting price-sensitive consumers who might be deterred by the high cost of new equipment. The platform allows sellers to receive 70% of the proceeds, with Peloton splitting the remainder with its partner, and offers incentives like discounts on new equipment for sellers.
Seems like a good idea, TBH. Always in favor of something that improves sustainability and likelihood of products being reused or recycled.
source https://www.cnbc.com/2025/06/03/peloton-lau...
Peloton
PTON
trading on NASDAQ
since 2019
$6.93
(Δ -3.22%)
-$0.23 since open
Peloton is a connected fitness company that sells high-end exercise equipment like stationary bikes, treadmills, and rowers, which generate recurring subscription revenue through live and on-demand fitness classes streamed directly to the devices and accessible via their app.
| type | open | high | low |
market cap |
volume |
|---|---|---|---|---|---|
| stock | $7.33 | $7.36 | $6.98 | $2.93B | 19.00M |
| eps | p/e | p/s |
operating margin |
profit margin |
yield |
| -$0.12 | n/a | 4.38 | -5.19% | -7.64% | 0% |
Never really understood the desire for something like a Peloton. Riding a real bike outside with real people is infinitely more satisfying. And if you need an indoor bike, there are options that are literally 1/3rd the price of a Peloton or even less. Especially if you put in the effort to shop used, where folks are happy just to get rid of equipment they've given up on using.