It's finally happening - Meta is bringing ads into WhatsApp. https://www.cnn.com/2025/06/16/business/tru... The enshittification of WhatsApp was only a matter of time since its purchase by Facebook back in 2014 for $19 billion dollars. Actually the most interesting part about this is Zuckerberg calling WhatsApp "the next chapter" in Meta's history. This being in light of the > $100 billion spent on Metaverse and AI initiatives that have been all over the web.