This week the European Union hits Google with an epic $3 billion fine and ordered them to modify their ad-tech business practices. According to EU antitrust commissioner Teresa Ribera, the fine is for abusing their market dominance by favoring their own ad exchanges. The commission claims Google's actions hurt competition, and are demanding the company create a more level playing field.

https://www.bloomberg.com/news/articles/202...

The news comes right after a US judge decided not to break up Google's search business, even though the DOJ alleged anticompetitive harms. The commission had previously warned that only a "mandatory divestment" would solve the problem, which is what the DOJ is also considering in a separate ad tech case.

Can't wait to see what happens next. The ad tech space could be changing fundamentally right beneath us, and with it, the internet itself.