Apple now losing notable market share to Samsung, as foldable phones gain momentum. In Q2 shipments from Samsung surged in market share from 23% to 31%, after launching two new folding phones. One that folds like a tablet, and one that folds like an old-school flip phone.
Is Apple ever going to remember how to innovate and get back on the product leadership bandwagon?
https://www.cnbc.com/2025/08/16/samsungs-us...